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Sales Lead Generation Cycle: PR’s Role
Our goal as PR professionals is to determine how our efforts impact the company’s objectives. There are lots of ways that PR is measured with regard to brand building and thought leadership. Since...
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PR Meets Marketing Weekly Articles: April 17, 2008
This week’s Weekly Articles looks at a variety of topics from Twitter, search to spamming bloggers. Another interesting article highlights lead scoring benefits and how sometimes a bad pitch isn’t...
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SiriusDecisions Reseach: Implications for B2B Marketers
Per a press release by Sirius Decisions, the research finds that best-in-class companies are “…rejecting a ‘defensive posture’ by still working to close deals or at least lay groundwork for future...
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